As a publisher or business, you must post regularly on your website to attract new followers and expand the reach of your business. However, great writing isn’t enough. It also needs to be optimized for SEO to push your page to the top of the search results.
Search Engine Optimization (SEO) is a bunch of processes that you need to implement to increase the visibility of your website to Google and improve its position on the search page. The best freelance content writers in the industry have honed their craft to make your website outrank the competition.
The best freelance content writers use these techniques to optimize their posts for SEO:
They keep themselves updated on Google’s Algorithm changes
If you are a publisher or run a local business, you spend a lot of time researching things in your industry and understanding your audience. So, even if you write your own blogs, there’s a very slim chance that you keep yourself updated on Google’s algorithm updates. However, tracking those algorithm changes is crucial since they help you understand how Google directs traffic to your website.
That’s where blog content writing services shine. They don’t just offer great content, but follow the latest algorithm changes to deliver posts and articles that can bring you a consistent flow of traffic. They understand what Google is looking for and work their magic accordingly to boost their posts on the search results page.
They use relevant keywords
While writers aren’t expected to do keyword research, the best in the business always find relevant keywords before writing for you. When you hire a freelance content writer with a few years of experience in the industry, they always offer keyword research as a complimentary service. Freelancers work with clients from different backgrounds and write for different markets.
They know how to use keyword research tools from SEMrush, Ahrefs, and Google to find low-difficulty keywords that are easier to rank. They find out the long-tail keywords (think phrases instead of one or two words) that are targeted for your business and face less competition. For instance, let’s assume that you are a business that runs an auto repair shop and are looking for more clients from the Bronx in New York City. A skilled freelancer will choose “best car mechanic in the Bronx” instead of “car mechanic”, and integrate it skillfully in their writing.
They link to high-quality sources
When you write an informative and useful article, claiming something as a fact isn’t enough, even if it’s the truth. You also need to link to sources as citations to prove your point. However, people often make the mistake of linking to terrible sources with low traffic and no authority. Even worse, if you are linking to spammy sites. Google will automatically treat your blog as a spam post when you link to spam sources.
Experienced blog writers for hire always link to high-quality sources that are popular in their niche. Google wants to make everyone access good information and limit the flow of inaccurate and fake information. That’s why linking to popular and high-authority websites is very important. Experienced writers also add a reasonable number of links to a post so that they don’t get penalized by search engines.
They have a niche
While it’s important to optimize for SEO, you can’t forget about actual humans who are going to read the post. That’s why it’s important to hire experts from your niche. Experienced freelancers are often specialized and choose a niche. With deep knowledge of a subject or an industry, they know how to cater to that audience.
They know about certain hooks that work in that niche and craft content that can engage new users and turn them into paying customers. When your content engages more users and reduces the bounce rate on your website, it acts as a positive signal for the search engine. Google is more likely to push your page to more relevant users and help you climb the search results.
They write long content without fluff
If you have ever had a conversation with a marketer, they may have advised you to keep your content short and crisp. The intense competition for user attention on the internet has reduced everyone’s attention span. While that’s true for social media posts, ads, and TikToks, long-form content still reigns supreme and helps boost SEO.
However, writing long-form content without adding fluff can be challenging. That’s where freelancers shine. They know how to appease the algorithm gods with highly engaging long-form posts that captivate the audience and make them subscribe to your service or buy your product at the end.
Businesses and publishers get a lot of perks when they work with freelance content writers. They can get their content delivered on time and meet posting frequency without taking a hit on quality. The added boost to SEO is the cherry on top that can directly affect your bottom line.
